Director Lai Kaiyong Shared Insights on Driving Efficient IP Enforcement Through a Business Mindset

On July 23, the First Foshan Legal Managers Alliance Salon was successfully held in the Foshan Central Legal District. The event was guided by the Chancheng District Justice Bureau, organized by the Foshan Legal Managers Alliance, and co-hosted by Funto Law Firm. Over 50 representatives from the judiciary, enterprises, and law firms gathered to address the key challenges in criminal cases involving counterfeit registered trademarks and to explore effective strategies for brand protection through criminal enforcement.

Lai Kaiyong, Strategic Director at Funto Law Firm, delivered a keynote speech titled “Allocating Enforcement Resources with a Business-Driven Mindset”, in which he introduced the "Bowling Pin Model": Target core profit products → Use big data to map infringement hotspots → Use budget to strike precisely at the critical point. Citing a real case involving a brand with a 64% counterfeit rate and 38% concentration in high-infringement areas, Lai demonstrated how to transforming limited enforcement budgets into big returns. His insights provided a practical roadmap for upgrading the criminal protection of intellectual property in Foshan’s manufacturing sector.

Lai Kaiyong, Strategic Director of Guangdong Funto Law Firm