From September 6 to 8, the 15th China International trademark & brand Festival was grandly held in Taiyuan City, Shanxi Province, China, gathering more than 1,200 representatives from China and abroad to discuss the development of trademarks and brands. With the mission of “supporting the trademark and brand development initiative to cultivate well-known Chinese trademarks and brands,” the event featured a series of activities under the theme of “Inheritance · Transformation · Sharing.” Funto Law Firm attended and participated in the festival in its entirety.

This year’s Trademark & Brand Festival focused on practical needs while combining both professionalism and international vision. Funto’s team took part in key sessions such as “Red Bull Meeting – Innovative Case Sharing on Brand Protection and Trademark Enforcement,” “Corporate Cross-Border Brand Protection,” and the “INTA Meeting – Diversified Brand Protection Strategies in the Digital Era.” Their focus extended not only to the full process of trademark protection, management, and services, but also to pressing issues such as intellectual property protection in emerging industries and cross-border brand protection.

During the festival, Funto also hosted a private reception, inviting domestic and international partners to enjoy the dance drama A Dream in Jinyang, which showcased the unique ancient charm of Taiyuan City.